Studies have shown

that you move in predictable patterns,

that you can’t resist shiny things,

that shopping makes you high,

that you are not good with numbers, and

that you go for brands rather than cheaper generic equivalents.

For a detailed explanation of how you are tricked into buying things you don’t really need read this cracked.com link.

http://www.cracked.com/article_18805_5-ways-stores-use-science-to-trick-you-into-buying-crap.html

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Enjoy!!!!!!