The 8 myths are as follows and you may at first disagree or agree:
Great salespeople are fast talking pushy extroverts
Great salespeople have strong academic backgrounds
Great salespeople make great sales managers
You can transform a good salesperson into a great one
Great salespeople want to be promoted in the company
Great salespeople can sell anything to anyone and will be outstanding in any selling job
The internet eliminates the need for great salespeople
A great product or great engineering makes great salespeople unnecessary
There are some relatively rare exceptions to these rules or general principles because people are complex and not totally predictable in every circumstance. For example there may be the rare great salesperson who acquires a managerial education and goes on to become a great manager also.
There may be the relatively rare academician who also has developed people skills or is very good at communicating with people and can transform him or her self into a great salesperson.
There may be an internet ad or video which is so compelling and convincing that intervention by a great salesperson is not necessary and the product or service will sell itself without further human sales assistance.
Humans can have multiple skills and be good at more than one job or profession so absolute rules for them do not always apply.
The truth or general principles or rules about these 8 myths which have rare exceptions is written up in Inc.com by Geoffrey James whose link follows:
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