Recommendation: n. communicating approval of a subset(s) and to desire that others also (approve and/or help) and/or do the subset(s)
You have probably recommended a product or a human to solve a problem or even recommended that someone take your advice or agree with your opinion. If we approve of something or think it will help then we frequently recommend it.
Testimonials by celebrities are recommendations that you buy something and are frequently successful if they are admired and respected by humans.
Most recommendations are successful if the humans making them are trusted and maybe even admired by humans. Sometimes a recommendation is accepted because we feel that the human has expertise in a subject area and we need some guidance there.
If we disrespect or don’t trust a human then we frequently don’t take their recommendation because we don’t believe it will benefit us.
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