Daily Archives: December 21, 2014

THE TRUTH ABOUT BRAND LOYALTY*

Brand_Loyalty_Logo

Brand loyalty or reputation is an intangible asset which is realistically not measurable because it is a function of the strength of personal habit, a function of the strength or emotional intensity of the belief or opinion of the information, product, or service, a function of personal experiences with the information, product, or service, and a function of the reputation that the information, product, or service has among friends and acquaintances.

None of the above mentioned factors determining brand loyalty is quantifiable with merely asking questions about the product or service. Statistical results are possible but there is no possible cause effect analysis of the data because there are just too many vague concepts and variables affecting brand loyalty.

What is quantifiable and influences purchasing is the price, location of the product spatially and geographically, the time the product or service has been around, the time spent viewing the product or service or ads, the volume and size of the product on store shelves, the frequency and time of the ads or product shown to an audience, and the eye or emotional appeal of the information, product, or service.

Time, location, volume, frequency, and price are quantifiable and customer satisfaction and emotional appeal is merely a statistical approximation which most of the time is unreliable. Brand loyalty is an art and not a science and never will be. Big data is mostly useless statistical information when it comes to determining brand loyalty!!!

I have to laugh at humans who try to assign dollar value to intangible assets, reputation, or good will because it is only a very rough ball park approximation of the value of reputation with no mathematical accuracy possible. One major advertised disaster for a company and the good will, brand loyalty, or reputation of a company, information, product, or service can sometimes be almost destroyed overnight.

Produce a needed quality, reliable or dependable information, product, or service at a reasonable price with good customer service and you will be optimizing your brand loyalty if you advertise these variables successfully. If you advertise this frequently with sex appeal, action ads, catchy phrases, or the right amount of humor or interest then your offerings have the potential to be very successful.

If you liked this evergreen truth blog then read more of them, about 1200 so far, or read one or more of my evergreen truth books, especially COMMON SENSE, rays of truth in a human world filled with myths and deceptions.

For a complete readily accessible list of blogs and titles go to twitter.com/uldissprogis.

Enjoy!!!!!!

If you enjoyed this blog then here is a list of my most popular ones which you may also enjoy!!!

https://uldissprogis.com/zlist-of-my-most-popular-blogs/

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SHARING 42 WILD ANIMALS WITH YOUNG AND YOUNG WILD ANIMALS!!!

2a0edc365b353   ΧΧΧΧ ΑΑΑ 4 (2) 7c885daa-37a1-4d02-a3fb-cdf07361fa51 15.12.2014. - 1 63cb1347-9919-4fab-a9c5-d3cfb8c61145 64f6346c-4123-48c5-9e55-9e2b16975628 999e713a-9c76-4b0f-8099-b3db375e542a Время для сна - Time to sleep (goo.gl/HhDj6K) 555604_654618334583328_626600442_n Delicious Time Photo by Marina Cano. Источник: http://goo.gl/lm0va 1186183_503529329740784_271005715_n 1396034_588578961195822_459323947_n 1450193_10151775355513951_149761099_n1 1488299_675961505782344_1403278125_n 1510416_666090060102822_1378137987_n 1511103_684093268302501_257600045_n 10492241_10152519645629500_5276558790207114572_n 1388449951285 a04f8e70-42ca-4081-9e61-f25383f8ee96 a1896a13-2074-4e5a-8c36-68d761caa8f8 Bears Laidiet mani ārā - es jau savu esmu atsēdējis Language of Heart o-BABY-ANIMALS-900 WILD-US WONE10119
WILD-NGCI 042539 Playful Baby Polar Bear s-Baby-beluga s-Baby-flamingo s-Baby-orca s-Bear-hugs(2) s-Cub-cuddles s-Ive-been-spotted slide_275776_2388696_free s-Momma-kisses s-MOOOOOOOOOOM s-Otter-pup-cuteness s-photo_00411 s-Rawr s-So-bored... sundarbans-national-park_ tumblr_naw0kjmYQL1sgw9szo1_500 tumblr_ndywy3giJY1sdmbk5o1_500

 https://www.youtube.com/watch?v=N04cBGjc7qU

If you liked this evergreen truth blog then read more of them, about 1200 so far, or read one or more of my evergreen truth books, especially COMMON SENSE, rays of truth in a human world filled with myths and deceptions.

For a complete readily accessible list of blogs and titles go to twitter.com/uldissprogis.

Enjoy!!!!!!

If you enjoyed this blog then here is a list of my most popular ones which you may also enjoy!!!

https://uldissprogis.com/zlist-of-my-most-popular-blogs/

common_sense (1)