Special: adj. much different from the norm and a relatively unique subset(s)
Something special is usually something relatively unique to an individual but it is also very personal and open to much subjectivity or personal bias. What may be special to you may not be special to someone else.
Special privileges are granted to some individuals and create a sense of exclusivity but there are also special sales which are merely discounted sales of information and/or goods and/or services and are not really special but merely attempts at labeling something as being exclusive. They are frequently realistically available to millions of humans and not special at all.
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