Rhetoric: n. communicating opinions with minimal factual information


Political rhetoric is the most common and it is politicians using general emotionally appealing words trying to appeal to human emotions and not basing their speeches on much factual information. Name calling, put downs, insults, guilt by association, and ridicule are the main tools for demonizing the opposition.


Rhetoric is the shield behind which deceptive humans hide when they want popular support but don’t have much substance behind their issues or topics. Their speech is general enough so that they are not accused of lying once they get into office and business resumes as usual without any progress or solutions to problems being made.


Rhetorical questions are also meant to create an emotional effect and are rather meaningless and are not said to necessarily get a desired meaningful answer. “Did you hear me?”, “Why are you so stupid?”, “Aren’t you ashamed of yourself?”, “Isn’t that great?”, and “Why not?” are examples of rhetorical questions.


Effective emotional rhetoric can energize a crowd and create support for whatever cause which you are promoting. Facts alone are frequently not enough to create loyal followers.

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