Contact: v. to impact with relevant specific audio visual information rather than random information

If you really want to contact or impact a human then you do so with relevant specific information which the human is interested in rather than random information which will largely be ignored in most cases.

Big data is an overwhelming amount of information which can be gotten about a human but the key to successfully making contact or making an impact on the human is to do so with relevant specific information which the human actually needs or wants.

Unfortunately social media advertising is still in its infancy and there is much random information being offered which the human simply doesn’t care much about. Most of the information is still random annoying noise to most humans, me included.

If you liked this evergreen truth blog then read more of them, about 2700 so far, or read one or more of my evergreen truth books, especially COMMON SENSE, rays of truth in a human world filled with myths and deceptions.

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