You will be more persuasive if humans like, respect, or admire you for your expertise and/or personality. If you are assertive and confident, smile, and custom fit your presentation to your audience then you increase the probability that you will be persuasive. There are 13 more things which you can do to optimize your persuasive potential as outlined in the following article by Dr. Travis Bradberry.
https://www.linkedin.com/pulse/14-secrets-really-persuasive-people-dr-travis-bradberry
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