I came across this on Pinterest entitled “50 Marketing Habits Every Business Should Have” and was shocked by the make work advice which would take so much time, effort, and money that it poses an insurmountable obstacle for any small business or human desiring to have a successful internet presence. Gone are the relatively simple days of have a great product or service, advertise, and make some money.
Here are the recommendations and the reality-
Write a blog and share helpful info weekly.
Write a guest blog.
The major reason blogs no longer work is that in writing on a weekly basis the average human runs out of helpful things to say and the blog stagnates or gets totally ignored.
Advertise on Facebook, Twitter, Linkedin, and Pinterest:
This in reality would cost a boatload of money since big money international and national companies and establishment media get priority placement on all four major social media websites and realistically small money operators are pushed down to a very low priority, effectively don’t exist, and is wasted advertising dollars.
Big business is already bombarding social media with almost daily e-mails and ads which are frankly annoying and a big pain in the butt. Do you want your small business to be as annoying as the big businesses who supposedly know what they are doing?
Use your social media to engage fans:
Send an e-mail newsletter:
Collect e-mail addresses:
Offer a discount or special offer:
Host a giveaway:
Ask customers for referrals:
Ask friends and family for referrals:
Ask customers for testimonials:
Offer a freebie to fans:
Thank your customers:
Ask customers for feedback:
Use videos to market your business:
Send personal cards to customers:
All of the above are huge time consumers unless you have a sophisticated software program which automatically performs these functions and such a program if it exists probably costs an arm and a leg. You can engage “fans” if you have a boatload of products and services to offer but if you are pushing a handful of items or deals then your customer base will get bored and annoyed at your constant emails and offers for the same stuff over and over again.
Create a referral network with other professionals.
Sponsor a cause or local event.
Get interviewed on a blog, magazine, or podcast.
Use SEO to drive traffic.
Network with other business owners.
Use Google adwords.
Network in Linkedin groups.
Host an online workshop, webinar, or training.
Submit articles to a large website.
Write a press release.
Network in Facebook groups.
Create your own Facebook group.
Create a Google + page.
Join Google+ communities to network.
Create an Instagram profile.
Offer an affiliate program.
Ask another business to promote your business.
Most importantly, every day: provide value.
The last hint basically says it all. Every day: provide value. Not only is this an impossible objective to meet but you will be howling in the internet wilderness with few customers paying attention to your inefficient attempts at communicating on a daily basis. If you do keep in touch with your customers on a daily basis then you will probably be more annoying than helpful with a boring repetitive mantra.
Not widely recognized is the problem that there are many fly by night businesses which open up on the internet and try to scam humans in some way. This is why established internet businesses, websites, and search engines are reluctant to promote you for fear that their customer base will complain. Search engine algorithms with a reputation to maintain will put you at a very low priority level unless you have been around for many years and have a wide internet presence.
The almost impossible task of developing a good reputation on the internet overnight is what will keep your startup business small and unknown for many years if not indefinitely. There is also the great probability that if your business idea, product, or service is very useful it will probably be stolen or copied and promoted by other websites, only better.
Big money and sophisticated software algorithms with big data access and further refinements have an incredible advantage over a new money poor business startup and even big businesses don’t realize how offensive their deluge of emails and ads really are and make humans angry at their blatant aggressiveness.
Realistically can you really tell by the above advice how much time, effort, and money you will have to shell out to get each additional customer? What is the cost in time and money for getting one customer who may not even be a repeat customer? The answer is no one knows or can tell you with any degree of accuracy, especially for a new startup internet business.
In the traditional brick and mortar small business world it often takes a minimum of 5 years working at no profit at all for a business to survive in the long duration.
What are the financial specs on the internet? I don’t think anyone really knows and can give you any real dollar and time amounts. I Googled the question and no one has done any research to date which has been authoritatively published.
So you are out there on the internet all by yourself doing tens of things all in the hope of making a buck and not knowing how effective your efforts really are in the real internet world. It is a real crap shoot and the odds are overwhelmingly against you.
Is there such a thing as good and bad marketing habits on the internet? I doubt that anyone really knows for sure. If big business knows then I am sure that they are keeping it a big secret.
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