Tag Archives: marketing

THE TRUTH ABOUT SMALL BUSINESS INTERNET OR DIGITAL MARKETING!!!

If you want to start a small business then an internet website is a necessity. The internet is changing rapidly and website rules of the past no longer apply. Many humans are switching from computers to cellphones exclusively and phone apps are now the accepted format to gain a noticeable and viable presence on cellphones.

Search engine optimization or SEO on Google changes constantly and the richest websites bid for keyword priority so your chances of being found or being a priority on Google with a new website are miniscule.

Emails as a way of communicating with customers is riddled with problems with scam emails making up about 90% of all emails. Each email and comments nowadays have to be filtered or put in moderation so that nefarious individuals or trolls can’t damage your reputation with shitty or malicious comments.

Most businesses have to change the information on their websites from time to time so that updates have to be made by professionals who know what they are doing. Web design by professionals is a must but so is the maintenance of the website. Gone are the days when you could manage your website information on your own with minimal knowledge.

You have to have a presence on social media but Facebook is no longer a good place to advertise since big money websites have priority and most of your ad money will be wasted. With Google and Facebook catering to big money a new poorly financed website is a drop in the bucket for them and that means that you are very low or non existent on their priority list.

Let’s take Chipolte the Mexican Grill restaurant as an example of what the rich big boys are doing on the web. Chipolte has an excellent website where the hours, map, telephone and menu are posted in a readily viewed format. It has an app where you can order online and with sufficient volume of customers they may even in the near future provide almost free delivery of their food since this is a modern trend to send products to your address. You can order online and pick up your order in person with no wait time.

Chipolte has a huge presence on the web where other websites like Google, Facebook, Pinterest, Yelp, YouTube, Twitter, etc. have links to the Chipolte website or information about it. Try to create a website with all these great features and you will wind up paying an arm and a leg for web design and maintenance on a small customer volume of a new business. Customers are expecting all the services which big business can provide and if you are a small business first starting out, the expense of providing this great service and customer interaction is prohibitive and you may be doomed to live in obscurity on the web almost forever unless you start out with great word of mouth advertising from the beginning.

The overwhelming modern trend is to order online and have the product, information, or service delivered to your home. Fail at making this a seamless process a reality and you risk great failure and depletion of your capital resources.

Physical location location and a good product, information, or service was the key to new small business success in the good old days. Today location location on the web is just as important a priority for your venture capital. Oh, so far I have omitted the great importance of a unique appealing brand identity which you should have to seriously consider before you launch a small business.

If all the above information seems discouraging to someone on a shoestring budget then that was my aim. As always you need much money to start a realistic small business and if you have not saved up enough money and acquired enough useful knowledge to make it for the first five years or more then you should not even start on the road to business entrepreneurship. That is the tough truth about small business internet or digital marketing.

If you liked this evergreen truth blog then read more of them, about 5000 so far, or read one or more of my evergreen truth books, especially EVERGREEN TRUTH, rays of truth in a human world filled with myths and deceptions.

For a complete readily accessible list of blogs and titles go to twitter.com/uldissprogis.

Enjoy!!!!!!

If you enjoyed this blog then here is a list of my most popular ones which you may also enjoy!!!

https://uldissprogis.com/zlist-of-my-most-popular-blogs/

UPDATED NEW QUOTE BY ULDIS SPROGIS 410!!!

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If you liked this evergreen truth blog then read more of them, about 3300 so far, or read one or more of my evergreen truth books, especially EVERGREEN TRUTH, rays of truth in a human world filled with myths and deceptions.

For a complete readily accessible list of blogs and titles go to twitter.com/uldissprogis.

Enjoy!!!!!!

If you enjoyed this blog then here is a list of my most popular ones which you may also enjoy!!!

https://uldissprogis.com/zlist-of-my-most-popular-blogs/

THE TRUTH ABOUT MARKETING

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It seems that mass marketing will soon be largely a thing of the past with the exception of perhaps the football Superbowl which has a large once a year audience. A large number or majority of humans watching the same entertainment on a regular basis is becoming a a relatively rare circumstance except for some movies which have mass followings worldwide for a rather short duration.

Social media is helping this fractioning process and is creating many special interest groups of humans but no one large group with a shared common interest. With the exception of movies, music, fashion, and the arts in general are creating many specialty interests but no mass followings.

Instead of mass followings many future businesses will be adjusting their ads to try and appeal to those interested in what they have to sell in a personal way. Is the dying of a mass culture a bad thing with a few common interests being propagandized about? Probably not, but human personal biases and desires will be satisfied to move sales volume.

Promises of beauty, good relationships, health, longevity, status, and sexiness will be eternal motivators of humans who want more out of life than what they were born with and those are universal or mass topics which appeal to almost everyone.

Humans will always need drink, food, clothes, shelter, transportation, status, and good relationships with others and there will be plenty of marketers promising to fulfill those basic human needs.

If you liked this evergreen truth blog then read more of them, approximately 700 so far, and one or more of my evergreen truth books, especially COMMON SENSE, rays of truth in a human world filled with myths and deceptions.

Enjoy!!!!!!

MASS MARKETING HAS CHANGED TO FOCUSED MARKETING FOR MODERN SELLING SUCCESS

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Mass marketing via TV, radio, mail, and newspapers is no longer cost effective and is being replaced by focused selling to smaller identified groups of customers with special needs and demands.

The practical historical philosophy that one commercial or ad fits all customers is quickly biting the dust and being replaced by customized selling approaches to much smaller audiences.

Here is a link to an article in inc.com which describes the revolutionary changes occurring.

http://www.inc.com/geoffrey-james/the-new-rules-for-marketing.html

If you like this evergreen blog read more of them and read one or more of my evergreen books, especially COMMON SENSE.

Enjoy!!!!!!

HOW THE INTERNET IS CHANGING BUSINESS AND OUR LIVES

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The internet is revolutionizing the world and is becoming a threat to many specialty local businesses. Book stores are threatened and video and music stores are going out of business. Movie theaters are suffering and electronic stores and greeting card stores are hurting. Internet retailers are severely impacting local retailers and winning over many customers.

Middlemen wholesalers are being severely affected by direct online sales as more and more humans buy online.

Dating and communicating on the internet is changing the way that we socialize. Socializing on the internet is also rapidly replacing the need to socialize in person and this is a great efficient change in human behavior.

More and more of us are getting our information and products on the internet. We can surf the internet and get most of our entertainment there.

About 2.2 billion humans use the internet worldwide which means the world will soon become one great interacting community without borders. Global retailing, global socializing, and global education is what we can look forward to.

Soon schooling will be interactive audio visual education on the internet and the dysfunctional public school system with the exception of elementary school will be threatened with obsolescence.

My book EDUCATION REFORM details the inevitable changes necessary to free people from the unacceptable substandard education in this country and world. Future lives will mostly be spent on the internet and more and more of us will be living sedentary lives.

http://animal.discovery.com/tv-shows/other/videos/grizzly-bear-videos.htm

If you liked this evergreen blog read more of them and read one or more of my evergreen books, especially COMMON SENSE.

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10 DRAWBACKS TO STARTING A NEW LOCAL BUSINESS

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Someone is already providing the service locally and is doing a better job and has customers which will be hard to lure away,

the good locations for the business are already taken or too expensive to afford,

you can’t get good wholesale prices for the goods you will be selling and will have to charge more,

you will need low skilled workers with a large turnaround and personnel headaches,

you will need skilled workers and few exist locally or you will have to train them yourself and invest much time and money which can evaporate if they leave for a better paying job elsewhere once trained,

you are a neophyte or very new to the business world and aren’t sure what managerial and accounting skills are necessary to do the job right,

you feel that you can run the business by the seat of your pants on a daily basis without the need to plan into the future,

you are not confident that what you are offering is going to be popular with the buying or patronizing public,

you don’t have or don’t know how much money you will need to make the business last for more than a few months or even a few years.

you haven’t researched other similar businesses to see how they made it past the first five years or so working and not making a profit

If you still think you have a great desire and enough knowledge and money to compete in this cutthroat business world then read my future blog which will be 8 THINGS TO CONSIDER BEFORE OPENING A BUSINESS.

If you liked this evergreen blog read more of them and read one or more evergreen books, especially COMMON SENSE.

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10 SUBSETS VERY SUCCESSFUL PEOPLE DO

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Subset: n. a thing

THEY DON’T HAVE A PLAN B BUT ARE VERY DEDICATED TO MAKING PLAN A SUCCESSFUL AND EVEN IF THEY FAIL AT PLAN A THEY LEARN FROM THEIR MISTAKES AND CONTINUE TO PURSUE PLAN A AS A PRIMARY GOAL.

THEY PUT IN A LARGE AMOUNT OF TIME IN FOCUSED EFFORT TO ACHIEVE THEIR GOALS AND DON’T EXPECT OVERNIGHT SUCCESS TO EXIST. THERE IS EXTREME DEDICATION AND A MUCH DIFFICULT WORK WHICH GOES INTO THE EVENTUAL SUCCESS.

THEY WORK MUCH MORE THAN AN AVERAGE 9 TO 5 WORKER AND ENJOY PUTTING IN THE EXCESS OR OVERTIME WORK.

THEY DON’T FOLLOW POPULAR SUBSETS BUT MAKE GOALS IN FREQUENTLY UNPOPULAR AREAS OF EXPERTISE WHERE THE COMPETITION IS LESS AND THE CHANCES FOR EVENTUAL SUCCESS ARE GREATER.

THEY ARE FREQUENTLY EXTREMISTS WHO DON’T MAKE AVERAGE GOALS BUT WANT TO BE THE GREATEST OR THE BEST OR THE CHEAPEST OR THE MOST EFFICIENT OR THE SPEEDIEST OR THE LARGEST AND GENERALLY TRY TO ACHIEVE ULTIMATE GOALS.

AFTER ACHIEVING AN ULTIMATE GOAL THEY FREQUENTLY GO INTO OTHER FIELDS AND TRY TO ACHIEVE SUCCESS THERE TOO BASED ON A PROVEN RECORD OF ACCOMPLISHMENT. THEY TRY TO BECOME A CONGLOMERATE OF SUCCESSFUL PURSUITS BY MAKING IMPORTANT BUSINESS OR PEER CONTACTS WHICH OPTIMIZE THE POTENTIAL FOR MORE FUTURE SUCCESSES IN SIMILAR OR DIFFERENT FIELDS.

THEY HAVE DEVELOPED THE ABILITY TO SELL OR SUCCESSFULLY PROMOTE OR ADVERTISE THEIR BUSINESS OR GOALS WITH APPROPRIATE CONVINCING AND INSPIRING ENTHUSIASM AND MAKE USEFUL HUMAN CONNECTIONS CONSTANTLY WHICH HELPS IN WORD OF MOUTH ADVERTISING ALSO.

THEY HAVE A LARGE EGO OR A LARGE PERSONALITY WHICH IS ALMOST CHARISMATIC AND THEY CAN TOLERATE MANY “NO” REACTIONS IN THEIR LIVES AND CAN COMMUNICATE EFFECTIVELY WITH MANY SUBSETS OF HUMANS AND HAVE THE ABILITY TO CREATE MANY LONG DURATION RELATIONSHIPS WITH HUMANS. THEY HAVE THE ABILITY TO CONVINCE HUMANS TO WORK WITH THEM AND NOT AGAINST THEM.

THEY TRY NOT TO BRAG AND ARE NOT PROUD TO THE POINT WHERE THEY CAN’T ADMIT TO MAKING A MISTAKE AND IF THEY DO THEY APOLOGIZE AND FREELY ADMIT THAT THEIR SUCCESS WAS A GROUP EFFORT AND GIVE CREDIT WHERE CREDIT IS APPROPRIATE.

THEY LAUGH OR POKE FUN AT THEIR MISTAKES OR INADEQUACIES AND ARE NEVER TOO PROUD TO ASK FOR HELP WHEN THEY SEEM TO NEED IT. WHEN THEY FAIL THEY CONTINUE TO PURSUE THEIR GOAL AND TRY AGAIN!!!!!!

http://top40-charts.com/songs/media.php?sid=35638