Buzzword: n. a technical word and/or very short communication which has become popular and is used frequently but has vague meaning to the public
Downsizing, holistic, customer-centric, new economy, mindshare, startup, data science, immersion, spam, viral, cloud, instructional scaffolding, etc. are all buzzwords which are popular within a profession(s) but not well understood by the general public who either have no idea what the word or words mean or have a very vague idea of the meaning.
There is also professional jargon which becomes popular in public and can be justifiably called buzzwords.
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