Tag Archives: sales



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Advertise: v. to promote a subset(s) to the public for sales and/or attendance

Advertising promotes information and/or goods and/or services but if it is repeated and watched enough then it can be considered a form of brainwashing which is information and images stored in your sub consciousness and it frequently impulsively appears in your consciousness during impulsive buying or an activity(s) and/or thinking about buying or doing something.

To achieve brand identification or popularity some companies spend millions of dollars on advertising but satisfied customers promoting a brand by word of mouth or in social media is what retailers, manufacturers, and promoters crave.

Successful advertising succeeds in appealing to human basic desires for health, wealth, attractiveness, popularity, status, and pleasure or entertainment. Sometimes advertising manipulates human fear to sell or promote something which can even be a behavior and/or idea.

Testimonials by celebrities or prominent relatively trustworthy individuals are frequently successful in selling something, especially if we admire and respect them.

If you like this evergreen truth blog then read more of them, about 900 so far, and one or more of my evergreen truth books, especially COMMON SENSE, rays of truth in a human world filled with myths and deceptions.

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It seems that mass marketing will soon be largely a thing of the past with the exception of perhaps the football Superbowl which has a large once a year audience. A large number or majority of humans watching the same entertainment on a regular basis is becoming a a relatively rare circumstance except for some movies which have mass followings worldwide for a rather short duration.

Social media is helping this fractioning process and is creating many special interest groups of humans but no one large group with a shared common interest.  With the exception of movies, music, fashion, and the arts in general are creating many specialty interests but no mass followings.

Instead of mass followings many future businesses will be adjusting their ads to try and appeal to those interested in what they have to sell in a personal way. Is the dying of a mass culture a bad thing with a few common interests being propagandized about? Probably not, but human personal biases and desires will be satisfied to move sales volume.

Promises of beauty, good relationships, health, longevity, status, and sexiness will be eternal motivators of humans who want more out of life than what they were born with and those are universal or mass topics which appeal to almost everyone.

Humans will always need drink, food, clothes, shelter, transportation, status, and good relationships with others and there will be plenty of marketers promising to fulfill those basic human needs.



If you liked this evergreen truth blog then read more of them, approximately 700 so far, and one or more of my evergreen truth books, especially COMMON SENSE, rays of truth in a human world filled with myths and deceptions.




Here is a link to surfloft.com which gives a pretty comprehensive list of 20 ways which can help to increase your sales. The largest reason for sales increases is if you have a product and/or service which is reliable, durable, tasty, and useful at an affordable price. The quality of your sales personnel is also very important.


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Answering objections the customer hasn’t asked

Informing a customer of previous customer objections and giving your answers to them makes you seem defensive and creates value uncertainty in a customer who may then choose not to buy and you will lose the sale. Don’t convey a defensive attitude.

 Leaving the next step to the customer

Sales letter and sales emails should never put the ball in the customer’s court and ask them to respond only if they are interested or want to learn more. The probability that you will get a response is minimal. You should be the one following up with further sales pitches designed to get an impulsive reaction from the customer to your communication which is made so that it is too enticing to resist.

Selling features or accessories rather than the results or usefulness of the product or service

With the possible exception of personal cars, customers are not interested in accessories or features especially if they don’t add greatly to the main utility or results which they are looking for. Sell a product or service based on the way that it will positively affect their lives or business and find out if there are any ways that your product is superior to competing products or services and stress that point more.

Don’t fake intimacy

Don’t display excessive flattery or affection which is a form of kissing up to the customer since you should be gaining their trust gradually. Saying “how are you doing today” will repulse a customer because he will feel that it is none of your business how good he or she feels or how well they are doing that day. Stick to a businesslike conversation and avoid probing for personal details or engaging in flattery or affection when you don’t know the customer’s personality at all.

Writing a sales proposal too soon

Writing a lengthy time consuming sales proposal is a waste of time and is very presumptuous and cocky if you first have not received a verbal agreement to buy from the customer.

Talking more than listening

Being a pushy aggressive salesman who talks too much is a repulsive personality which most customers will try to avoid. More important is listening to the customers concerns, asking questions about these concerns, and offering solutions to them with your product or service. Respond appropriately to what the customer does and says rather than focusing in on your sales pitch and continuing it whenever you can get a word in on the conversation. Soft sell to a customer considering their needs or wants first before you try to impose your need or desire to make a sale.

Don’t waste time on dead end customers

First probing whether a customer is sales material is important. Spend the first five minutes of the conversation asking questions to find out if the customer has a real need for your product or service and can afford to pay for your product or service. There is nothing so time wasting and disappointing than to find out after 15 minutes of random talking that the customer really does not need or want your product or service and doesn’t have the money to pay for it.

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Keep your promises


Gaining and then maintaining trust with a customer means not lying to them or offending them. Not meeting your promise punctually at the promised time is a form of lying which wastes your customer’s time, energy, and even money.

If you know that you can’t fulfill the commitment or promise that you make then don’t make it because one failure to deliver when promised means dropping the ball once and you will probably not be given a second chance and will be out of the game.


Treating one sale as the end of the process or relationship


Aim for long duration relationships rather than short duration income. Referrals or word of mouth advertising is much more efficient a way to further sell your product or service than winning new business all over again from scratch. Make arrangements and try to contact a customer after the sale also so the likelihood of them being a word of mouth salesman for you will increase in probability.


Don’t ask for referrals right away after the sale


Until a customer has used your product or service for a while they are really not in a knowledgeable position to recommend what you have to offer to a friend or an acquaintance. Give the customer time to use your product or service and then ask for referrals in writing or in person.



Listen carefully and completely to a customer complaint.

Don’t quickly and completely disagree with the customer since this will immediately create an adversarial confrontational response from the customer which will just make existing anger even more intense.

Rephrase the complaint or complaints in your own words so that the customer feels that their complaint has registered or been acknowledged.  

You can empathize with the customer by apologizing for the inconvenience to the customer with a simple “sorry” or agree with the customer complaint and maybe even say that you are upset too about the problem before offering a solution.

If you are not sure that there is a solution then ask them what will make the customer happy and they may surprisingly offer a solution to the problem which may be acceptable to you and ensure continued customer loyalty.

Calmly offer a solution to the complaint if there is one or refer them to someone who can answer the complaint, especially one higher up in authority, if you can’t do so yourself for some reason.

In this technological era with much communication done via emails an unresolved customer complaint may be referred to an actual qualified human who can have a personal conversation with the customer and try to resolve it by phone.

Most problems can be resolved with a replacement, a refund, or a discount on the product.


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costomer loyalty crossword


Customers want someone who has mastered their job and is knowledgeable and reliable at it. Add confidence to this professionalism and your powers of persuasion will be irresistible.


You are honest in your communications even when is seems unpopular with your customer or your company. You tell the truth even when it seems disadvantageous to you or your company. No BS is the key to trustworthiness as long as you include reliability with it.


If you can put yourself in the customer’s situation by listening carefully to their viewpoint you will demonstrate that you care about your customer and they will be more loyal to you.


Customers want you to solve problems for them and if you succeed in doing this in an innovative way then they will be more trusting.


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No one likes a pushy salesman who is viewed as irritating and scary and someone that you probably can’t trust to sell you something good. 6 Questions can be asked in a friendly non pressuring way and can lead to a relatively anxiety free sale.

What brings you here today?

Asking “What are you looking for?” when a customer shows up can lead to a noncommittal answer “I’m just browsing”. Asking “what brings you to the store today” may also result in the just browsing answer but it is more probable that the customer will reveal what he may potentially be interested in buying and start a mutually beneficial conversation or relationship.

Why do you want this product or service?

If you get an answer to this question you may find out the reason behind the purchase such as for whom, for what, where, or how the product or service will be used once bought. You can then follow up with how ideal the product or service will be for the need or needs described.

Who is in charge of making the decision to buy a product or use the service?

The ultimate decision maker may not be the customer but the spouse of the customer or a boss who will make the ultimate decision. If that is the case then you can focus in and ask questions about the spouse or boss which will increase the probability of the sale by getting them involved too.

How soon do you need or want it?

Unless you detect that it is an impulse buy pressuring to make an immediate sale may not be wise if the customer does not intend to purchase it right away so to determine the urgency of the sale you ask how soon the product or service is needed.

You can then custom fit the timeline of the sale to the degree of urgency expressed. If you detect that it is an impulse buy then stress how great it will be or how happy the customer will be to have the product right away or as soon as possible.

What would you like to have happen next?

If a purchase decision has been delayed more than once, then it may be intimidating to ask the customer to commit right away because there may still be some unresolved questions in his or her mind. The question may uncover any remaining doubts or reasons why the purchase still hasn’t been made.

Do you have any other questions?

If you have determined that the purchase is an impulse buy then close the sale as soon as possible but if it is not an urgent purchase then you can ask if there are any other questions the customer would like to ask which may be reasons for the absence of urgency. If there are any other questions then you can answer them appropriately and eliminate any residual doubt the customer may have about the purchase.

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