Reassurance: n. promising and communicating frequently to create confidence in another human(s)
Offspring sometimes have fears of the dark, of being abandoned, and of imaginary monsters. Parents sometimes have to reassure them by promising that nothing bad will happen and have to repeat this over and over again.
Politicians also make promises trying to create confidence in humans that they are the best choice for solving their problems. Reassurance or repeating the same promise over and over again may brainwash some into believing the promise or promises but realistically most are rather cynical and know that many of those promises will not be fulfilled.
Many humans, especially timid ones, need much reassuring to convince them to change their behavior for the better if there is some danger involved. Fear of the unknown or fear of something new and strange may be so great that no amount of reassuring will cause them to do what you think should be done.
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