Unfavorable: adj. not beneficial and not neutral and frequently unpleasant and/or potentially injurious
An unfavorable business climate frequently means that if you proceed to do business in it you will possibly suffer some injury frequently financially. Usually the odds are not on your side in unfavorable circumstances and possible injury of some kind is also possible.
Unfavorable social circumstances are also possible where you may be put in embarrassing situations which may affect your reputation adversely. By being rude, harshly critical, name calling, put downs, and ridicule you may put yourself in an unfavorable relationship with a potential customer or acquaintance who may not respect you as much anymore.
Sometimes timing may be the most important factor in determining whether it is an unfavorable or favorable time to do something. Confronting a working spouse right after work with offspring problems or descriptions of a harrowing day may not be the right time or an unfavorable time to do so because the working spouse needs some time to wind down or relax from a hectic day at work. A more favorable time may be after dinner after a satisfying meal.
An unfavorable book review is frequently a criticizing one which is unpleasant to the author and does not help him or her sell more books.
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